We all have seen how Google has updated its two algorithms – Panda and Penguin and how the updates have massively hit millions of company websites. Now, most of the companies blame the SEO companies for a drop of their website rank on the popular search engines. They think because of the lack of knowledge and bad marketing their online business has suffered. A company survey has found that around 65% of the potential online businesses no longer believe in any SEO company. Some critics have even started predicting the end of search engine optimization firms.
It is somewhat a strange but a true fact that a maximum number of people worldwide doesn’t know about SEO. They are not clear about the definition neither its way of work. There is no easy solution to make these people understand what SEO can do for an online business and the benefits of hiring a SEO company. However, every SEO firm should continue educating individuals and organizations about the positive aspects of search engine optimization and marketing.
People should understand the fact that a constant change in search engine algorithms is not in the hand of an SEO firm. It is Google who makes such changes at its discretion. Being a digital marketer, a person should take the initiative to make its clients accept the fact that Google algorithms are created for making changes occasionally. This is intentionally done by the search engines to affect the organic search results of different websites in a bid to rank those sites higher in the search listings that contain quality content and follow good link building practices. Sites containing poor, outdated content and bad links should be replaced immediately or else such sites will automatically go down.
Even a decade ago, keyword density, article submissions, and link generation were highly praised by Google. But nowadays, any form of such practices is penalized by the search engines. Thus, clients who still now compel the SEO firms to follow such techniques of online marketing need to develop a faith in SEO companies and let them work in the way they think best for generating maximum online traffic.
How SEO firms can create a positive reputation?
- By staying up-to-date about the recent algorithm changes and how they can affect the online businesses.
- By educating your clients about the various aspects of search engines.
- By following an ethical technique of SEO and not supporting any ‘black hat’ technique to achieve a top spot on Google, Yahoo, or Bing.
- Don’t feel disheartened when clients fail to understand the techniques of digital marketing. Take the stand to explain them why their website rank has gone down and how you can help revive the lost website ranking.